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Frequently Asked Questions
🌀Social Media Marketing Basics
Q: What exactly does The Social Depot do?
We help small businesses and creators grow through smart, consistent, and AI-enhanced social media marketing. From posts and captions to full-on content strategy, we make sure your social presence isn’t just pretty, it performs.
Q: Do I need social media marketing if I already have a website?
Absolutely. Your social media is your new homepage. Google and AI search tools are now indexing social profiles, posts, and even captions, meaning your Facebook, Instagram, or YouTube pages can show up in search results right next to your website.
Q: Which platforms do you manage?
We work with all major platforms — Facebook, Instagram, X (formerly Twitter), YouTube, and TikTok, plus we help you tailor your content to where your audience actually hangs out.
📊Strategy, SEO, and Analytics
Q: What’s the difference between social media management and strategy?
Management is the day-to-day posting. Strategy is the “why” behind it — who you’re talking to, what your content goals are, and how everything connects to your sales funnel. We handle both, so your social actually drives results.
Q: How do SEO and social media work together?
Social media boosts your visibility, builds backlinks, and now, thanks to generative search, even your posts can appear in search results. We align your content keywords across your posts, bios, and website for stronger indexing.
Q: Do you track analytics or performance data?
Always. From engagement rates to audience growth, we measure what matters. You’ll know what’s working, what’s not, and how AI tools are helping your reach evolve over time.
Q: What makes your SEO different?
We optimize not just for Google but for AI engines like ChatGPT, Gemini, and Perplexity that summarize your brand online. That’s called AEO (Answer Engine Optimization) — making sure your answers show up where people are asking questions.
🤖AI, Generative Search & The Future of Social Media
Q: What is “generative search,” and why should I care?
Generative search is when AI platforms summarize information from across the web — including social media — to answer questions. It’s how tools like ChatGPT or Google’s AI Overviews pull insights from your content and display them directly to users.
Q: How is AI changing social media marketing?
AI helps us research keywords, generate captions, analyze engagement patterns, and even predict the best times to post. It’s not replacing creativity, it’s amplifying it.
Q: Can AI really make my business more visible online?
Yes, when used right. We combine AI with traditional SEO and GEO strategies so your content shows up in both search results and AI-powered recommendations.
Q: What’s next for The Social Depot?
We’re leaning fully into AI-driven marketing, building smarter workflows, using data to shape creative direction, and keeping brands ahead of every algorithm change. The future of social isn’t just about being online. It’s about being discoverable.